PK Race Team booklet

mcstudio • PK Race Team booklet • Graphic Design Marrickville

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PK Race Team (Venice, Italy) – 2011

PK Race Team is an Italian boat manufacturer, specialized in resin and carbon fiber sport/leisure boats. This is the info booklet for their PK 570 model.

The client wanted to show the boat rather than talk about it: the booklet emphasizes this concept giving more space to images than text.

The project involved two full days of shooting both at the factory to portray the craftmanship involved in the production and in its natural element, the Venice lagoon.

The text is the result of conversation I had with the boatmaker, Mr. Giorgio Brida, and the Tridenti family, whose father and son team brought the PK project to life.

As the manufacturer was aiming at the light transport and leisure markets it was decided to put the technical details on the back-cover for ease of use.